Sao Paulo Supermarket Association - APAS 2019 Research

0 %

of consumers would like to find more organic, natural and healthy products at the supermarket shelves

Productive units

March 2020

21142
21142
In 2016 were 12,769 + 65%

Facility to find organic products in the area

Stimulated

Very easy
9%
Easy
18%
Neither easy, nor difficult
26%
Difficult
23%
Very difficult
24%

Basis: 1,027 interviewed
Question: How easy do you find organic products in you area?

Organic products diversity in your area

Stimulated

Very easy
8%
Easy
14%
Neither easy, nor difficult
26%
Difficult
27%
Very difficult
25%

Basis: 1,027 interviewed
Question: How easy do you find organic products in you area?

Most consumed organic products

Organic Consumer – Spontaneous

Vegetables
17%
Chemicals
14%
Fruits
10%
Health
9%
Lettuce
6%
Legumen
4%
Natural
4%
Greens
3%
Tomato
3%

Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?

Preferred places to buy organic products

Organic Consumer – Spontaneous

Street market
87%
Chemicals
65%
Natural products store
6%
Internet
1%
Other
7%

Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?

How would you rather find the organic products in a store?

Organic Consumer – Stimulated

In a specific organic section
81%
Among non organic products
15%
In an exclusively organic shop
4%

Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?

How much would you be willing to overpay for an organic product?

Organic Consumer – Spontaneous

Nothing
16%
1 to 10%
35%
11 to 25%
20%
26 to 35%
12%
36% or more
13%
Couldn’t specify
4%

Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?

Potential growth in the organic products consumption

Organic Consumer – Stimulated

Very willing
28%
Willing
43%
Indifferent
17%
Unwilling
9%
Very unwilling
3%

Basis: 600 interviewed
Question: How willing are you to consume more organic products within six months?

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